Growth and Consolidation in the multi-day tours market

Investment Thesis

  • Post-covid, the travel mega trend will continue, with more people booking online, from a new traveler paradigm of ‘going local’ with positive impact

  • Local tour operators are bypassing traditional sales channels through multi-day tours marketplaces who connect them directly with the traveler

  • While a handful of marketplaces already accelerate the shift towards online B2C sales, no single marketplace has developed to its full potential, leading to new entrants and fragmentation
  • We are creating a $50Mio fund to invest in the $90B multi-day tours market (MDT)

  • We will invest in the right marketplace to (re) position them for growth and consolidation, adding value through our proven track record

  • Our team has founded pioneering B2C local tour operators and we were part of the start-up teams at Booking.com, Hotels.com and Lastminute.com

Investment Strategy

Our focus

  • Post-covid, the travel mega trend will continue, with more people booking online, from a new traveler paradigm of ‘going local’ with positive impact

  • marketplaces that are successful in their home markets and ready to expand abroad; enablers of vertical integration with local tour operators

  • companies that accelerate and benefit from the shift in travel booking from (offline) B2B sales to (online) B2C sales

Our approach

  • We closely study and select our prospects through a sourcing process based on extensive research, on site visits, trade shows, referrals, etc..

  • We contribute capital for growth and/or ownership transitions, in exchange for an equity (non) control position

  • Pre – and post investment we work closely with management to align business plans with term goals within financials frameworks based on operating KPI’s.

Investment Strategy

Our focus

  • Post-covid, the travel mega trend will continue, with more people booking online, from a new traveler paradigm of ‘going local’ with positive impact

  • marketplaces that are successful in their home markets and ready to expand abroad; enablers of vertical integration with local tour operators

  • companies that accelerate and benefit from the shift in travel booking from (offline) B2B sales to (online) B2C sales

Our approach

  • We closely study and select our prospects through a sourcing process based on extensive research, on site visits, trade shows, referrals, etc..

  • We contribute capital for growth and/or ownership transitions, in exchange for an equity (non) control position

  • Pre – and post investment we work closely with management to align business plans with term goals within financials frameworks based on operating KPI’s.

‘Overall, we believe it is possible to look at how flights and accommodations were transformed in the wake of their digital revolutions in the early 2000s as a road map for the multi-day tour* industry.’

* Multi-day tour (MDT) operator market report – October ’21. The Multi Day Tours market is defined from custom trip planning to scheduled escorted and group tours.

Leadership team

Eddie Lubbers

General Partner
  • Ex-Booking.com, Hotels.com, Lasminute.com
  • Founder of Caribbean Travel Network, Dominican Travel Network, CaribbeanJet.
  • Netherlands based

Stefan Jansen

General Partner
  • 20+ years of corporate finance experience in multiple sectors/jurisdictions
  • Founder of IASC Corporate Finance
  • Netherlands based

& Advisors and Associates in: Marketing, IT, Finance, Legal, Tax

Would you like to learn more?

Destino Equity B.V.

Amsterdam, The Netherlands.
Chamber of Commerce # 80957706